Men may think it is the height of fashion, nevertheless the trend of wearing loafers without socks could leave these with fungus-infested feet, experts are warning.

The look, 腳臭 by the likes of Ryan Gosling and Jude Law, is bringing about a dramatic rise in cases of bad foot odour and cases of athlete’s foot.

Recent statistics have shown that sales of products to treat the embarrassing problems have shot up by over ten %.

Kicking up a stink?: Hollywood stars including Ryan Gosling (left) and Jude law (right) have pioneered the unhygienic trend which is causing men to complain of itchy, smelly feet

Not wearing socks causes sweat to seep into the shoe’s leather, which turns the within the shoe in a breeding ground for bacteria.

This, coupled with high moisture levels, produces a bad smell and even triggers the itchy fungal infection known as athlete’s foot.

Online pharmacy Chemist Direct has reported a surge in sales of foot deodorants and perfumed insole to mask unpleasant shoe smells.

Pharmacist Omar El-Gohary states that his team have obtained a steady flow of enquiries from customers over the past month asking about how they may minimise foot odour when wearing shoes without socks.

‘While traditionally we always visit a spike in sales as being the summer foot ware season begins, the most up-to-date fashions often affect need for certain treatments, he was quoted saying.

As the feet contain more sweat glands than somewhere else in the body, as a result them prone to sweating. But 除臭襪 say there are a number of methods in order to avoid this.

Mr El-Gohary explains: ‘Wearing the dexrpky21 socks will help absorb sweat while keeping the feet dry.

‘People should use cotton over nylon, and make sure these are changed daily to prevent a build-up of bacteria.

‘Try alternating between different shoes daily to make sure that they already have enough time to dry off in between use.

He added: ‘If you still have problems think about using a deodorant on feet, a foot spray, or medicated deodorising insoles.