You can find numerous independent artists and we all need to concentrate on one thing: gaining new fans! Yes, a lot more than money, we require men and women to hear us and tell their friends regarding the mind-blowing new band they discovered. Getting our music put on Spotify is a critical step in this process.
Unless you’ve been living on Cloud 9, you’ve been aware of Spotify and its “freemium” service. You’ve also heard how Spotify has brought the social media by storm. Each time one of my friends listens to a song, it pops on my Spotify, Facebook, Twitter, and whatever other social accounts I have; ex: “Hey! Nicklas just joined Spotify and listened to Weasel… ” You obtain the concept.
So although how much cash you make per stream (per play) is under a penny, the exposure potential is well worth it. And fortunately for indie artists like yourself, it’s pretty simple to get your music onto Spotify.
At the moment, you may be signed to your label. In that case, your music may be on Spotify already. When it isn’t, call your rep and inquire if they’ve uploaded your music to the service. When they haven’t and you want them too, provide the order! (in a nice way). Also, make sure they send Spotify your press kit full of a bio, photos, contact info and anything else that creates you stand out. Simple enough, right?!
Should you be an unsigned artist, that’s okay because there are a lot of approaches to upload your music without having a label. However, spotify promotion service cannot negotiate together with you directly. Why not? I’m sure it’s among the stipulations of the agreement using the majors. However the solution is still uncomplicated. You should select a distributor like Tunecore, CDBaby or DittoMusic. I’ve written an overview of these distributors so you can save some time and keep rehearsing.
Once you’ve created an account using a distributor or signed a label agreement, your music will likely be uploaded onto Spotify within 4-6 weeks. But there is still work to be performed, which leads us to:
Spotify doesn’t always receive your awesome press kit, so equally as a backup, produce a profile at allmusic.com. Spotify will check for you there should they don’t receive a bio.
Since all the tedious stuff is done with, it’s time for you to let your fans know Spotify will be sporting your tunes soon! Think of cool promo posts on Facebook, Twitter and MySpace. Make a promo video to your YouTube channel. Just had a sweet idea: write a song simply for your Spotify release and connect it in your posts! Ex: “Can’t wait to see our fans on Spotify. We’ve recorded a song just for you guys! Visiting your Spotify account soon!” Fans will eat it!
Okay, you will find a number of tedious items to accomplish still. No website is complete anymore without clickable logos. When your music is on Spotify, download the service’s logo at iconfinder.com. Next, hunt for your band profile on Spotify (several options can come up, including “Top Hit, Tracks, Playlists”… you want to choose the link under “Artist”). While hovering over your artist profile, right click and select “Copy Spotify URI.” Last, combine the URI with all the Spotify logo with the help of it to your website or blog sidewall by creating an “Image Widget.”
Another hip promo you can utilize for Spotify is definitely the “Spotify Play Button.” This feature enables you to post songs onto your website and blog. First, right click any song, album or playlist in Spotify you wish to promote and when ioyesv select “Copy Spotify URI.”
As an example, let’s post this URI to your blog. Open your blog site, write something to your hungry fans in html mode: (“We understand you guys want a sneak peak of our upcoming album. Here’s the initial track to suit your needs! Share it along with your friends!”). Next, post the hyperlink and put in a salutation.
Although Spotify will help gain fans for the awesomeness, it can’t become the beat-all, end-all solution! To your band to succeed, you need to practice modern marketing, meaning utilizing multiple vehicles. Assisting you succeed is our job at musicmunch.com. Visit us for further tips!