I am sure everybody at some point has experienced the annoyance of sending an important email and wondered if it was really received, read, forwarded or simply just deleted. Sure, there are some rudimentary capabilities within Outlook that may slightly ease your concerns, but imagine if there were flexible and easy-to-use software applications that could really offer you insight into what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you could also receive a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of the follow-up call or email much easier to determine!
Truth be told, there are a number of technology solutions currently on the market that can present you with this information, in addition to offer a whole lot more advanced tracking capabilities and functionality— all of these are generally transparent and undetectable through the email recipients. For instance, some of the applications will never only notify you from the exact data and time your email was opened, and can also supply you with the physical geographic location and Ip of the recipient’s computer (Internet scammers beware!), the apparent email address from the recipient (useful if people use email tracking tools and then forward the email for their business accounts or the other way around or use email aliases), any URL’s contained in your email which are clicked through (great to keep track of the effectiveness of your latest email campaign), the duration that this email was read, and when your email was forwarded or continue reading another computer (very beneficial to monitor confidential of proprietary information that could be passed onto a competitor).
A few of the more complex applications can provide the above tracking information on your own email attachments to add PDF’s, Word and Excel documents. So, if you sent a prospect a proposal being a PDF, not just would the suggestions above be capable, however you could receive these details on the page level! In other words, you can determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending a great deal time reading the section that contained our pricing?
Additionally, some applications even enable the restriction of certain activities. For instance, you can restrict a recipient from printing or forwarded your email. Or, some allow for the sender to specify a period duration wherein the email will self-destruct in a elapsed time after it has been read. Poof, you now view it, so now you don’t!
Most offer some type of Outlook plug-in that allows the sender to specify the “treatment” level for each email and well as turn-from the tracking features. As most companies charge on the per email tracked basis (usually fractions of a penny per email), you might like to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is not hard. Instead of embedding your logo or other images inside your e-mail, create Image tags that load the pictures from your server. Then, whenever someone opens an e-mail message on your part, the words and other non-graphical data will load immediately while the images are being requested from the server.
Each ask for an image is going to be recorded inside your server logs. You can simply make use of your server log reporting tool to see how often a particular image was requested. Again, if you do not gain access to your logs you need to look for a dcogtr sympathetic ISP. Here are some ideas for making your open rate tracking a lot more accurate. Image Tracking – Develop a unique image for each and every campaign. That way you won’t get confused whenever you examine your results. There is no need to utilize a large image in order to create a highly effective tracking strategy. Many marketers produce a 1 pixel x 1 pixel GIF that is certainly either transparent or set for the same color because the HTML background color. Don’t accomplish that. It’s a flag for SPAM filters. Utilize a standard graphical image.