As mentioned previously, not only should your press release have a catchy title and sub headline, the initial paragraph can also be extremely important. This is the perfect area for giving details about what you are actually attempting to portray to the reader. Perhaps the usage of some statistics may be used, so long as you do not go overboard.
If you have already written a solid headline and sub headline, then you are underway to writing an excellent press release. Concentrate On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Target The Media – Who is your audience? Sure it will be nice, in a perfect world if everyone could read your press release. A sensible way to achieve this is having someone distribute this info for you personally. Starting with us is a good starting point, however a highly written press release could have reiterations written by journalists for publication on web sites, in trade publications as well as on the radio/television.
Because of this should you write your press release and keep the media in your mind, you will find a better chance of gaining second level exposure. First level exposure is thru best press release distribution service including 24-7pressrelease.com. Second level exposure occurs when the media pickup your story, call you, or just modify it for their own use. This is where you are going to receive extremely targeted exposure to your industry.
Although first hand exposure is definitely nice, the targeted exposure is where you could eventually reap the benefits of obtaining customers or getting the attention of your own targeted audience.
Keeping your press release simple, to the level, easy to read and grammatically correct having a unique story will enhance your odds of someone from your media getting your story.
Attribution – So what is attribution and how do you incorporate great at my press release? Attribution is the process of assigning a top quality or character to a person or thing. It can possibly be observed as assigning to a cause or source. Most well written press announcements use attribution. If your company will be seeking to use attribution (quoting info on another Company or individual) in your press release, be sure you know your sources, and also have your facts and knowledge correct.
For starters, it is a great idea to get permission from sources where you are making quotes from copyright information. If you are using copyright information within your press release and never attain written permission to utilize this info, you may be held liable.
When creating a quote from copyright information, be sure to state the cause of the quote like the date. If you are building a comment on the quote, from copyright information, be sure to are the full name from the individual making the quote along with their position. This helps validate your release.
In this particular bad example, there is not any attribution. The example fails to state who made the quote, nor who is commenting on the quote or their position. This also lacks source and date information.
On a quote created by John Doe, marketing manager of XYZ Corporation in the Thursday February 1, 2004 edition in the Sun Newspaper “XYZ would be to raise rates…”, Jane doe, president of ABC comments “This is something we are going to take advantage of…”.
In this particular example, all sources, names and positions are clearly stated as to not leave the reader wondering regarding the credibility in the press release.
Even though there are cases where quotes of copyright information can be utilized without written permission through the Company being quoted, this is generally done in a positive context and it is not the most effective practice to adhere to.
What Might Appear To Be News. What may seem like news to you possibly will not be of the interest to most people, or even the media. Make sure that once you write your press release you have something to create about. Keep the press release being an interesting story to share with. Ensure you will grab the eye of most people. Make sure it is unique. Ask some people when they believe that what you are actually going to write will be of general interest towards the media or public.
What Never To Write About Or Do – There are specific don’ts which can be fairly simple to adhere to. Do not write your press release just as if it would read like an advertisement. Usually do not submit your press release when it is encotg with grammatical errors and typos. Usually do not submit your press release should it be geared toward illegal activity, stock promotion (unless you are a registered part of the NASD with a registration number), hatred towards others, or terrorism. Tend not to continually submit the same press release repeatedly, as well as one that.